It is always such a joy to share a brand reveal for a sweet client, y’all! From the moment we dig into our branding worksheets, to the inspiration process where we create a visual direction for this big branding journey, to the day when we get to jump for joy and throw confetti because we’ve created something worth sharing, it’s all such an exciting, heartfelt process. I had the absolute pleasure of meeting Kaitlyn of Kaitlyn Phipps Photography at the very first Creative at Heart Conference. We had a great conversation about pursuing a sustainable work/life balance after my presentation, and I was so impressed with her heart for her marriage, her brides, and her work with youth ministry. Kaitlyn is a true ray of sunshine, and it’s easy to see that she takes a vested interest in the stories of everyone she meets.

So when Kaitlyn got in touch to re-brand her wedding photography business at the beginning of this year, I was honored! At the heart of Kaitlyn’s photography style is the desire to share the realness behind an event. The small details of a bride prepping for her wedding day, the stolen glances as the happy couple stands at the alter, and the sheer joy of those first portraits as man and wife. From their engagement portraits to their wedding day, Kaitlyn strives to capture heartfelt stories for joy-filled couples. And did I mention that she gets to work with her husband as her second shooter? These two have such a heart for strong marriages, and it’s only fitting that they specialize in joyful wedding photography!

We knew we wanted to focus on a visual brand that captures Kaitlyn’s personality and heart in one glance. From the bright, cheerful color palette, to the soft floral touches, the new KKP brand is vibrant, warm and endearing.

We carried out Kaitlyn’s color palette through her stationery suite, and have been creating a revamped client experience that incorporates thoughtful details for a one-of-a-kind encounter. I don’t want to share too much before Kaitlyn unveils her new client gifting pieces, but think warm, heartfelt touches with an emphasis on capturing memories and preserving a couples’ legacy during this sweet season of life.

Kaitlyn, it was such a joy to work with you on your re-brand, and I know the amount of heart, time and talent you invest into your process will bless your couples for years to come! Your joy is contagious, and I cannot wait to see how you and David continue to invest in your sweet couples!

Be sure to head to Kaitlyn’s site to see her new visuals in action, and follow along with her journey on Instagram.