Fresh, Modern, + Pastel Brand Reveal for Hannah Smith Photography

March 29, 2017

A brand reveal around the b is for bonnie studio is always the most joyous, and today is no exception as I celebrate the launch of my sweet client-turned-client Hannah Smith! Hannah is one of the warmest, most kind, and radiant people I’ve ever had the pleasure of working with, and I can’t help but throw a little confetti as we reveal her new logo, Showit website, and visual identity with the world.

fresh, modern, + pastel visual branding for Hannah Smith Photography | neutral + mint rebrand and website design | via b is for bonnie design

Hannah is a talented senior and wedding photographer based in Virginia who specializes in joyful portraits, adventure-loving celebrations, and capturing incredibly vibrant images of her sweet clients. After starting her photography business in high school (how impressive is that, y’all?!) and living with her past logo for years, she felt it was time to update her visual presence to reflect how her work has evolved with time. Together, we wanted to convey the modern yet playful aesthetic that her images exude. So through a neutral color palette with pops of pastel hues, we focused on pulling in fresh visual details that truly felt like Hannah!

To call attention to her laid-backed and polished style, we incorporated a fun, organic brush lettered font that we both just love. We incorporated a minimal monogram as a soft watermark as part of her main logo, later featuring it on its own as her sub mark symbol. We wove her refreshed logo design and overarching style throughout her Showit website which serves as the perfect online home for her beautiful imagery!

fresh, modern, + pastel visual branding for Hannah Smith Photography | neutral + mint rebrand and website design | via b is for bonnie design | photo by Hannah Smith Photography

Friends, please join me as we celebrate the brand reveal for this amazing woman as she embarks on an exciting new direction for her photography business! With the incredible addition of one-on-one mentoring for fellow photographers, I know Hannah will go on to be such an encouragement and source of wisdom to all she encounters. So be sure to head over to her new website and send her a virtual hug!

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I'm Bonnie -- a designer, brand designer + strategist, writer, wife, and pet parent to the most rambunctious golden retriever this side of the Mason-Dixon! I'm passionate about building authentic brands, encouraging small business owners to chase their dreams, and spreading joy through design. It's a delight to have you here, lovely! Grab a cup of coffee, pull up a comfy chair and stay a while, won't you?

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