The #1 Truth You Need To Know Before Pivoting Your Brand

May 22, 2018

Back in April, 14 women from all over the world joined me here in Waco for our fourth Illume Retreat to dive deep into what it means to create from a place of Truth and to fiercely chase after a life that matches their unique definition of success. At the end of each day, we gathered side-by-side around the table and shared heart-hitting truths about where we are in our current season of life and where we want to go. Between belly-aching laughs and honest tears, the concept of pivoting within our businesses continued to pop up.

It felt like so many conversations that took place during this intimate retreat experience were centered on this idea of growth. But more than that, we were diving into how to communicate that growth throughout branding, marketing strategy, and more. I could see the spark in so many sweet attendees eyes as they envisioned what a pivot in their business could mean for their own truth and life and it reminded me of my first pivot in my own business. Over the past six years, my definition of success has shifted, too! From initially offering wedding stationery design and branding templates in a little Etsy shop to pivoting intentionally to serve custom branding clients well, to then creating my second business in 2014 as I launched the Illume Retreat, it’s been a joyful (although not always easy!) journey.

But before we dive into the nitty gritty of how to pivot well within your current brand, let’s have a little heart-to-heart about what you should be doing first before you start announcing this big transition within your brand or totally redesigning your logo. It’s crucial we talk about the very first step and truth you need to know before walking through a pivot of any kind.


The #1 Truth You Need To Know Before Pivoting Your Brand Let’s have a little heart-to-heart about what you should be doing first before you start pivoting your brand and announcing any big transition within your brand or totally redesigning your logo. It’s crucial you understand this first step before walking through a pivot of any kind. | b is for bonnie design


Give yourself the permission to pivot in the first place. Sweet friends, don’t tie yourself to one idea, one offering or one audience forever.

Yes, you heard me right. Give yourself permission.

You need to acknowledge your brand is more than just the work you do or the audience you serve. I can’t tell you how many conversations I’ve had with sweet creatives over the years who feel stuck in their current brands simply because they forgot their brand is bigger than just what they do or who they serve. Ultimately, your brand is about the why behind your work, the very heart of what drives you to create in the first place. And if you’re leaning into that truth, then it makes sense that the specifics of how you bring that why to life through your work may shift and grow over time.


Once you give yourself permission to pivot to a new place of success, take time to look back on all you’ve accomplished, celebrate it, and then get excited for what’s to come.


Just because you’re making some big (or maybe not-so-big) changes within your business, doesn’t mean that all the steps you’ve taken to arrive at this point aren’t worth celebrating. If we don’t take the time to slow down and soak in what we’ve accomplished, we lose our sense of why. Remember to be grateful for all the past seasons for your brand and reflect on all the growth that’s happened throughout your services or products.

And sweet friend, if you’re on the cusp of some big, beautiful change in your business and you know that your brand needs to reflect this new season of growth, then let’s chat! I’m currently accepting new branding clients for late summer and early fall projects, and it would be a joy to craft a visual brand that reflects the heart of your life’s work.

Get in touch here to schedule your complimentary consult call!

(P.S. Are you wondering what steps to take once you’ve given yourself permission to pivot within your business? I’ve got your covered friend. Because I myself along with sweet friends and clients have been through seasons of change, I want to share with you the 3 most common mistakes I see creatives make when pivoting their brand and how you can avoid them! Head on over boss lady for your next steps to this exciting new season of business.)

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My name is Bonnie – I’m a brand designer, strategist, and writer which all adds up to one eclectic conglomeration of qualities that enables me to serve you well! Past clients have dubbed me "the Joanna Gaines of brand design," and I've had more than a few call me a dream maker, a game changer, and a design wizard (my Harry Potter-loving heart didn't hate that one, let me tell you!). At the end of the day, I'm a big-hearted creative who will get teary-eyed as you share the heart behind your business; who will lose sleep over the perfect font pairings and color selections to bring your brand to life visually; and who will work tirelessly to empower, encourage, and equip you to share your work with the world intentionally. 

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