Episode 110 – How to Build a Brand from a Place of Rest (not Hustle)

July 10, 2019

How to work from a place of rest not hustle with Ashlyn Carter #brandstrategypodcast | b is for bonnie design #entrepreneur #creative #brandstrategy

Friend, I’m so excited to welcome you to today’s episode of the Brand Strategy Podcast where I’m over the moon to introduce you to my sweet friend, Ashlyn Carter. If you’ve not had the opportunity to get to know Ashlyn, I promise you will love her. And today, we’re talking about how to build a brand from a place of rest not hustle.

Ashlyn is a conversion copywriter and marketing strategist who specializes in wedding and creative industries. Ashlyn left the hustle of corporate PR world to bring in more than 7-figures in her own business writing for creatives like Jenna Kutcher, Hillary Rushford, Lara Casey and so many more. 

Honestly, she is a master at crafting launch funnels for her clients that are wildly profitable, even to the tune of over $500,000. Ashlyn is based in Atlanta where she lives with her sweet husband and precious baby boy and she and I both share a small obsession with weekly margaritas and tacos.

Ashlyn and I met years ago at the 2015 Illume Retreat as she was just getting started in the world of entrepreneurship and it’s been so amazing watching her grow over the years.

And with that, let’s dive into this incredible conversation about how to work from a place of rest, not hustle.

WORK FROM A PLACE OF REST NOT HUSTLE

4:30 – How Ashlyn started her business

8:00 – The lightbulb moment of working from a place of rest not hustle

10:50 – The “onlyness” factor

13:00 – “Good sales should feel good and pull the weight off the hustle.” – Ashlyn Carter

THE MISTAKES MADE WHILE INTENTIONALLY BUILDING A BRAND

14:30 – The mistakes made along the way of intentionally building a brand that supports Ashlyn’s message

15:45 – You grow into your own advice

16:50 – Getting rid of the “safety blanket” that fear was holding onto

19:30 – Becoming a specialist not a generalist

THE FIRST STEP TO REST: DEFINING ENOUGH

22:30 – Working with a financial coach can help show you what is enough

23:20 – Get clear on your sales goal and only go towards that—this gets rid of the shiny object syndrome

25:45 – Defining enough and give yourself grace as you chase after your definition of success

28:30 – We work so hard to build these businesses, but we also need to remember to live our life

31:00 – Communicate your values to your clients and live those out

THE POWER OF INVESTING IN YOURSELF

32:30 – How the investment in the Illume Retreat changed Ashlyn’s mindset to bet on herself and take the leap in her business

34:30 – The importance of finding the “Ashlyn-sized hole” in the industry

35:00 – Illume put relationships in front of Ashlyn that she never would have gotten online

36:30 – The Illume Retreat created a space for women to show up and get vulnerable

OVERCOMING THE FEAR OF WORKING FROM THIS PLACE

40:00 – Reflection: What would you do if you were the best? If you were the best one at whatever it is that you want to do? What would you do? 

41:00 – “I don’t have to keep striving, my work is enough and it is good work and it serves the right people.” – Ashlyn Carter

41:45 – Build a business that reflects—what would you do …

Take the Personality Quiz!

Join the Illume Retreat!

RESOURCES MENTIONED:

ashlynwrites.com

Instagram: @ashlynscarter

YouTube: Ashlyn Writes

Take the Personality Quiz

The Illume Retreat

Ashlyn’s Financial Coach: Shanna Skidmore

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How to work from a place of rest not hustle with Ashlyn Carter #brandstrategypodcast | b is for bonnie design #entrepreneur #creative #brandstrategy

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My name is Bonnie – I’m a brand designer, strategist, and writer which all adds up to one eclectic conglomeration of qualities that enables me to serve you well! Past clients have dubbed me "the Joanna Gaines of brand design," and I've had more than a few call me a dream maker, a game changer, and a design wizard (my Harry Potter-loving heart didn't hate that one, let me tell you!). At the end of the day, I'm a big-hearted creative who will get teary-eyed as you share the heart behind your business; who will lose sleep over the perfect font pairings and color selections to bring your brand to life visually; and who will work tirelessly to empower, encourage, and equip you to share your work with the world intentionally. 

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