Custom Brand + Showit Website Reveal | Brianne Haagenson

March 25, 2021

Raise your hand if you love a good outdoor wedding ceremony at the foot of a mountain! Well then, friend, you’re in luck. Today’s custom brand and website reveal features one incredibly talented, Colorado-based photographer who specializes in capturing celebrations for adventurous couples!

As a fine art engagement and wedding photographer in the beautiful Fort Collins area, Brianne envisioned an organic, timeless brand that would invite her couples into a thoughtful experience.

From her custom brand identity to her Showit 5 website, we wove so much heart (and style) into every asset. Keep reading for more juicy details!

Brianne Haagenson Photography's new logo, placed on top of an image of a wheat field.

CUSTOM BRAND & SHOWIT 5 WEBSITE REVEAL

After years with a brand she’d outgrown, Brianne knew it was time to elevate her brand, website, and overall visual identity so she could wow her ideal clients with a brand that looked, felt, and sounded like HER! We wanted to be able to invite her potential clients into a polished, warm online experience. So I stepped in, not only to build a custom brand that reflects the heart of the BHP brand, but also to design a robust Showit 5 website that would enable her to dazzle potential clients with her brand’s online home.

GOALS FOR BRIANNE’S REBRAND

Our goals for Brianne’s re-brand centered on:

  1. Elevating the BHP brand to reflect Brianne’s experience, personality, and unique approach to engagement and wedding photography;
  2. Empowering Brianne to book clients at a higher price point;
  3. Crafting a visual identity and strategic presence that would give Brianne room to grow, serving her for years to come.
A white desk with neutral accessories and a laptop displaying Brianne Haagenson Photography's new website design.

CUSTOM BRAND AND WEBSITE LAUNCH WINS

After launching her new website earlier this year, Brianne has been able to significantly raise her prices and expertly attract her ideal clients!

Before, Brianne felt that her old website wasn’t positioning her as an expert or driving quality inquiries her way. But now, Brianne shared, “You took my vision and heart for my business, and transformed it into a visual representation in a way that I could have never done on my own!” 

The brand and mood board for Brianne Haagenson Photography's rebranding project.

BRINGING THE VISION TO LIFE THROUGH INTENTIONAL DESIGN

For Brianne’s color palette, we went with a mix of warm neutrals and muted pinks to echo the warmth of Brianne’s editing style and the colors found in Colorado’s native landscape. The result is a cohesive palette that brings vibrancy to every inch of her beautiful website.

Speaking of which, designing Brianne’s custom Showit 5 website was nothing short of a joy! From her beautiful images to the heartfelt way in which she aims to serve her clients, we were able to design a user-friendly, thoughtful online home for the BHP brand that Brianne is now proud to share with potential clients. Want to see it in action? Head here!

At the end of our work together, Brianne shared…

“Working with Bonnie is the best thing I’ve done for my business, and I’d do it 100 times over if I could!” 

A cup of coffee and airpods sit next to a phone, which is displaying Brianne Haagenson Photography's new website design.

READY TO BRING THE CUSTOM BRAND AND WEBSITE OF YOUR DREAMS TO LIFE?

If you’re ready to create your most intentional, profitable brand, then I’m here to help you, friend! I’m currently booking for 2021, and I would love to help you make this coming season your best yet. Head here to book your complimentary consult call and chat with me personally about working together.

BOOK YOUR FREE CONSULTATION

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My name is Bonnie – I’m a brand designer, strategist, and writer which all adds up to one eclectic conglomeration of qualities that enables me to serve you well! Past clients have dubbed me "the Joanna Gaines of brand design," and I've had more than a few call me a dream maker, a game changer, and a design wizard (my Harry Potter-loving heart didn't hate that one, let me tell you!). At the end of the day, I'm a big-hearted creative who will get teary-eyed as you share the heart behind your business; who will lose sleep over the perfect font pairings and color selections to bring your brand to life visually; and who will work tirelessly to empower, encourage, and equip you to share your work with the world intentionally. 

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