Oh, friends! Today’s custom brand and Showit 5 website reveal is one you won’t want to miss! Think Palm Springs girls’ trip complete with vintage-inspired typography, a bold color palette, and pure joy dripping from every detail. That’s exactly what we created for the Tracey Jazmin Photography brand!
Tracey is a talented Edmonton, Alberta brand photographer, educator, and mobile preset extraordinaire. When Tracey reached out and initially shared her vision, I knew we were going to create pure magic together!
From the brand identity to the Showit 5 website, so much personality was woven into every asset. This helped expertly transition Tracey from a brand that she felt was “holding [her] back” to one that gave her the space to step boldly into the online education industry. Keep reading for more juicy details!
CUSTOM BRAND + SHOWIT WEBSITE REVEAL
When Tracey first reached out, she had dreams of creating a beautiful, user-friendly brand and website. She wanted her brand to reflect her level of expertise and to position her as an educator in her industry. After years working with a brand she’d outgrown, she wanted to invite her potential clients into a polished, warm online experience.
That’s where I stepped in.
Not only did we build a custom brand that reflects the heart of TJP, but we also designed a robust Showit 5 website that will serve her and her clients well for years to come.
A STRATEGIC BRAND FOUNDED ON INTENTIONAL GOALS
Our goals for Tracey’s re-brand centered on:
- Positioning the TJP brand as a go-to educator in the Edmonton-area serving women entrepreneurs through branding photo sessions, education, and mobile presets;
- Creating a brand that reflects the TJP mission and warm personality;
- Establishing the TJP brand in a way that empowers Tracey to charge more for her services, step into her role as an educator, and serve more entrepreneurs through her work.
BRAND REVEAL WINS
After launching her new website last month, Tracey has been welcoming new students to her newly launched group coaching program (which started filling up within HOURS of launching her new site!), serving her mobile preset customers well through a gorgeous online user experience, and raking in dozens of compliments from industry friends!
In her own words, Tracey shared, “My brand is a pure and authentic reflection of who I am, what my work means to me and where my passion and heart land in the industry. It attracts my ideal clients quickly, and repels non-ideal clients the same. I feel proud to share it with the world, and know that people will see *me* through it all!”
BRINGING THE VISION TO LIFE
When we started working together, Tracey was dreaming of a brand that captured the quirky, fun vibes of Palm Springs. Using thoughtful touches like vintage-inspired logo type and colorful retro illustrations, I designed a brand that will serve Tracey well for seasons to come.
For her color palette, we went with a mix of deep greens, teal, and pops of pink. These colors were inspired by the famous Palm Springs front doors, as well as Tracey’s original brand; we chose this palette as a bit of an homage to how far she’s come. The result is brings vibrancy to every corner of her beautiful website.
AFTER THE BRAND REVEAL
After working together, Tracey shared, “It’s surreal that this is my brand and website! You have helped me step into my highest potential by reflecting it in every piece of my branding before I was ready to go there myself.”
Oh, my heart! That’s exactly how I want my clients to feel after stepping into a heartfelt new season for their brands. And I’m thrilled to know that her ideal clients will be so well-served through this new website, Tracey’s elevated coaching offerings, and more!
Now, Tracey wears many hats within her business. She’s a brand photographer, a coach for women entrepreneurs, and a mobile preset creator! So it was hugely important that we build a user-friendly Showit 5 website that was able to clearly guide visitors directly to where they want to go.
Want to test drive the new site in all its glory? Be sure to head here to see all the magic in action!
At the end of our work together, Tracey shared…
“If you’re wanting to genuinely transform your brand to showcase your heart, your passion, and who you are—Bonnie is the perfect fit. Her process is so intentional and intricate, which was the deciding factor for me! If you are ready to truly discover your brand in a way that will surprise them in the best way possible, then Bonnie is who you need to hire. No questions asked!”
If you’re ready to create an intentional, profitable brand, then I’m here to help you, friend. I’m currently booking clients for 2021 and would love to help you make this coming season your best yet! Head here to book your complimentary consult call and chat with me about working together.
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