Y’all, today’s custom brand and Showit 5 website reveal is packed with warm, muted color, jaw-dropping images, and the most talented wedding and lifestyle portrait photographer Central Texas has to offer! From an inviting, warm color palette to an old-world, travel-inspired aesthetic, we left no detail untouched for Jillian Hogan’s rebrand.
Jillian is a fine art wedding and portrait photographer serving the gorgeous Texas Hill Country and surrounding areas. When Jillian reached out and shared her initial goals for her rebrand, I knew we were going to put our heads together to create a fun, approachable, and elevated visual brand and online home for the JHP brand!
From her old-world-inspired brand identity to her custom Showit 5 website, we wove so much personality into every asset. Because of this, we were able to help Jillian expertly transition from a brand that she’d outgrown to one that gave her the space to invite her couples and lifestyle clients into a bespoke, unforgettable experience. Keep scrolling to see the full brand in all its glory!
CUSTOM BRAND & SHOWIT WEBSITE REVEAL
When Jillian first reached out, she was dreaming of having an elevated brand and website. This new visual strategy needed to reflect her expertise and the unbeatable experience she provides to each of her clients.
After years with a brand that was no longer serving her well or allowing her to connect with higher-end clients, she wanted to be able to invite her potential clients into a polished, warm online experience. That’s where I stepped in! Not only did I build a custom brand that reflects the heart of JHP, but I also designed a gorgeous Showit 5 website that will serve her—and her clients—well for years to come.
SETTING GOALS FOR JILLIAN’S CUSTOM BRAND DESIGN
Our goals for Jillian’s re-brand centered on:
- Positioning JHP as a go-to photographer in the Texas Hill Country.
- Creating visuals that reflect the one-of-a-kind JHP experience, which prioritizes client experience, relationships, and images that will last a lifetime.
- Establishing the JHP brand in a way that empowers Jillian to charge more for her services, serve her clients at a higher level, and take on fewer weddings without compromising on profit.
INSTANT IMPACT AFTER LAUNCHING THE NEW BRAND
After launching her website, Jillian was able to raise her wedding and portrait rates to reflect her expertise and experience! Which truly goes to show that strategic branding directly impacts your bottom line, fellow entrepreneur. Not to mention the dozens of compliments that are pouring in from her industry friends!
DESIGN ON PURPOSE
When we started working together, Jillian dreamt of a brand that captured her joy and relationally-driven approach to client experience. Through thoughtful touches like her old-world, travel-inspired mark to her clean, slightly playful logo, I focused on designing a brand that will serve Jillian well for seasons to come.
For her color palette, we went with a mix of colors ranging from blues, terra cotta, and rose to pops of marigold to round it all out. Jillian’s past brand identity was made up of a neutral palette and somewhat generic type pairings that she quickly outgrew. Not to mention that visual identity didn’t reflect Jillian’s warmth, personality, or the fun she brings to her client relationships!
IN HER OWN WORDS…
After working together, Jillian shared, “When I look at my website, it looks and feels like me! When we first started working together, I didn’t know what I wanted but you created something that is true to me, and I love it!”
Whew, y’all! This is why I work so hard to craft elevated, strategic sites for my clients.
It’s not just about helping you earn more or consistently connect with your ideal clients, friend. It’s about having a brand and website that you can be proud to put your name on. And I’m honored to know the new JHP brand will serve Jillian and her couples for years to come.
Now it’s time to check out Jillian’s new site! Head over here to see her new brand in all its glory.
WANT TO KICK OFF THE NEW YEAR WITH YOUR OWN CUSTOM BRAND & WEBSITE?
If you’re ready to create your most intentional, profitable brand yet, then friend, I’m here to help you! I’m currently booking new clients for 2022, and I would love to help you captivate your ideal clients, raise your rates, and position yourself as the expert service provider you are in the New Year. Head here to book your complimentary consult call and chat more about working together.