Today’s custom brand reveal for Dallas-based wedding planner, Corinne of Social Graces Dallas, is packed with joyful color, classic-yet-minimal design, and thoughtful iconography! From a dynamic color palette to a warm, engaging, and elevated aesthetic, we left no detail untouched with Corinne’s intentional rebrand.
When Corinne reached out and shared her initial goals for her rebrand, I knew we were going to put our heads together to create an inviting, polished, and subtly Southern brand that would elevate the SG brand and help Corinne intentionally connect with her ideal couples on repeat.
From her visual brand identity to her custom client touchpoints, we wove so much personality into every asset to help Corinne expertly transition from a brand that she’d outgrown to one that gave her the space to invite her couples into a bespoke, unforgettable experience.
Project Inspiration + Goals
Corinne reached out last year with an interest in creating an elevated, modern brand to reflect her level of expertise and the unbeatable experience she provides to every client she takes on. After a few years with a brand that was no longer serving her well, she wanted to be able to invite her potential clients into a polished, warm online experience. That’s where I stepped in to not only build a custom brand that reflects the heart of the SG brand, but to also design a custom investment guide and welcome magazine that surprise and delight her leads and new clients at every turn.
Brand Objectives
Our goals for Corinne’s re-brand centered on:
- Positioning the SG brand as a go-to wedding planner in the Dallas/Ft. Worth area
- Creating a brand that reflects the one-of-a-kind SG experience that prioritizes client experience, relationships, and memories that will last a lifetime.
- Establishing the SG brand in a way that empowers Corinne to charge more for her services, serve her clients at a higher level, and take on fewer weddings without compromising on profit.
Custom Brand Launch Results
After launching her new brand last year, Corinne has been able to raise her wedding rates to reflect her expertise and experience which goes to show that strategic branding directly impacts your bottom line, fellow entrepreneur.
When we started working together, Corinne was dreaming of a brand that captured the warm sense of Southern hospitality that lies at the core of her brand. We honored that history through simple touches like a custom magnolia pattern to use throughout her print and web presence, along with a delicate magnolia icon to use in conjunction with her primary logo.
DESIGN ON PURPOSE
For her color palette, we went with a mix of colors ranging from soft denim to hues of green to light pink. We wanted to incorporate a range of color that Corinne can use in a variety of ways and through a medley of mediums.
IN HER OWN WORDS
After working together, Corinne shared, “I feel like I finally have a polished look that communicates sweet romance while looking professional! This brand captures who I am and what I want to be all at once.”
Describing what it’s like to work together, she added, “Your communication skills are unmatched. You have such a gift! I felt like you took my jumbled thoughts and made them into eloquent descriptors of exactly what I was trying to say, making me feel validated and re-energized about my brand. I was always so impressed!”
Now it’s your turn, fellow creative!
ARE YOU READY FOR YOUR OWN CUSTOM BRAND & WEBSITE?
If you’re ready to create your most intentional, profitable brand yet, then friend, I’m here to help you, friend! I currently just two openings in my calendar for 2022 start dates, and I would love to help you make this coming season your best year yet! Head here to book your complimentary consult call and chat more about working together.
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