Today’s custom brand and Showit 5 website reveal is packed with elegant color, classic design, and an elevated client experience that helps set Vision Events apart from other wedding planners based in Raleigh, North Carolina!
Nicole and her team are expert wedding and event planners specializing in local and destination events. With decades of experience curating thoughtful corporate events and memorable wedding weekends, Nicole was such a dream to work with as we rebranded the VE brand last year.
From her classically approachable brand identity to her custom Showit 5 website, we wove so much personality into every asset to help Nicole expertly shift from a brand that she’d outgrown to one that gave her the space to invite her couples and clients into a memorable, expertly tailored experience.
Custom Brand + Showit Website Reveal
Nicole reached out with an interest in creating an elevated, modern brand and website to reflect her level of expertise and the unbeatable experience she provides to every client she takes on.
After years with a brand that was no longer reflecting her level of experience or positioning her to command high-end rates, she wanted to be able to invite her potential clients into a polished, elevated online experience. That’s where I stepped in to not only build a custom brand that reflects the heart of the VE brand, but to also design a gorgeous Showit 5 website that will serve her, and her clients, well for years to come.
Setting Goals for Nicole’s Custom Brand Design
Our goals for Nicole’s re-brand centered on:
- Positioning the VE brand as the go-to wedding planner in the Raleigh area.
- Positioning the VE brand as a trusted expert for destination weddings in the Caribbean and elsewhere abroad.
- Creating a brand that reflects the one-of-a-kind VE experience that prioritizes client experience, relationships, and memories that will last a lifetime.
- Establishing the VE brand in a way that empowers Nicole to charge more for her services while serving her clients at a higher level.
Instant Impact After Launching the New Brand
After launching her new website earlier this year, Nicole has been able to dramatically raise her wedding rates to reflect her expertise and experience which goes to show that strategic branding directly impacts your bottom line, fellow entrepreneur!
Design on Purpose
When we started working together, Nicole was dreaming of a brand that captured the expert attention to detail she brings to each client relationship. Through thoughtful touches like modern, clean logo type to a crisp wordmark, I designed a brand that communicates the kind of experience Nicole and her team bring to every project they take on.
For her color palette, we went with a mix of muted purple, lavender, and grays. This rebrand took Nicole’s brand from one that felt outdated to an aesthetic that she is proud to share with clients and colleagues alike.
We especially focused on restructuring the Vision Events website to better serve as the brand’s online home. Through this custom Showit 5 site, I created a delightfully feminine presence that weaves Nicole’s new brand throughout. From beautiful images of past events to strategically written copy which I also provided, Nicole’s clients are able to explore what past couples and clients have shared about their experiences, as well as the select ways they can work together to bring their wedding or event vision to life.
After all the heart and strategy we poured into Nicole’s rebrand through custom brand identity, website design, and website copywriting, I’m honored to know the new VE brand will serve Nicole and her couples and corporate clients for years to come.
If you haven’t yet, it’s time to check out Nicole’s new site! Head over here to see her brand in all its glory.
Are You Ready For Your Own Custom Website & Brand?
If you’re ready to create your most intentional, profitable brand yet, then I’m here to help you, friend. I’m currently booking 2022 and 2023, and I would love to help you take your brand to purposefully profitable new heights! Head here to book your complimentary consult call and chat more about working together.