Sweet friend, does it feel like you’ve outgrown your brand? Are you struggling to see consistent inquiries and, as a result, living with a brand that doesn’t feel like an aligned version of the business you dream of having? Over my 9+ years as a brand designer and strategist, I’ve seen this time and time […]

Have you niched down in your design business? Maybe you’re not sure who you want to serve or how you want to serve them. Sophie Malik joins us in this episode of Brand Strategy Podcast to discuss the importance and benefits of niching down, along with the biggest mistake designers make and how to avoid […]

Fellow designer, if you struggle with feeling 100% sure of yourself (especially when you’re chatting with potential clients), you are NOT alone! Throughout my 9+ years as an educator for fellow designers and strategists, I’ve often been asked: How do I position myself as an expert in my field? How can I provide more value […]