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You can build a business that blesses your life. You can create differently. You can pursue your own standards of success without the breakneck speed of directionless hustle while burnout waits for you just around the bend. But, you first have to acknowledge that that dream is for you, not just for your industry bestie […]

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“The Illume Retreat was JUST the thing I needed at that turning point in my life and business, and I am so glad every single day that I chose to take a leap of faith and go.”  – Monica W., 2018 Illume Alumni Cue every bittersweet feeling to exist! The women who enter my life […]

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The first day of the Illume Retreat is equal part nerves and excitement. As my team and I set up the final touches for our welcome session I always anticipate what it will be like for these women to walk through my door. I often joke it’s similar to those “first day of school” feels […]

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The Illume Retreat has always been such a huge part of my heart and every year it feels even more exciting and humbling to share it with you in this way. Illume is a three-day, all-inclusive retreat experience designed to help you dig deep into what it means to build an authentic business that is […]

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Today is such a joyful day friend. I’m thrilled to officially open doors for our October 2019 Illume Retreat! This is our fifth retreat and I’m so honored to be opening doors again here at my Waco studio to an entirely new group of women from all over the world as we learn how to […]

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brand designer & strategist 
for purposeful creative businesses
based in waco, texas







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I'm Bonnie -- a brand designer + strategist, industry educator, wife, and pet parent to the most rambunctious golden retriever this side of the Mason-Dixon! I'm passionate about building authentic brands, encouraging small business owners to chase their dreams, and spreading joy through design. It's a delight to have you here, lovely! Grab a cup of coffee, pull up a comfy chair and stay a while, won't you?

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