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Actionable strategy and encouragement for creative entrepreneurs

to build a brand that's as purposeful as it is profitable

You can build a business that blesses your life. You can create differently. You can pursue your own standards of success without the breakneck speed of directionless hustle while burnout waits for you just around the bend. But, you first have to acknowledge that that dream is for you, not just for your industry bestie […]

How to give yourself the permission to embrace who you are. | b is for bonnie design #illumeretreat

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“The Illume Retreat was JUST the thing I needed at that turning point in my life and business, and I am so glad every single day that I chose to take a leap of faith and go.”  – Monica W., 2018 Illume Alumni Cue every bittersweet feeling to exist! The women who enter my life […]

The turning point in my business and life. | b is for bonnie design #illumeretreat #wacoretreat

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The first day of the Illume Retreat is equal part nerves and excitement. As my team and I set up the final touches for our welcome session I always anticipate what it will be like for these women to walk through my door. I often joke it’s similar to those “first day of school” feels […]

How to create from a place of rest not hustle. | b is for bonnie design #illumeretreat #business

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My name is Bonnie – I’m a brand designer, strategist, and writer which all adds up to one eclectic conglomeration of qualities that enables me to serve you well! Past clients have dubbed me "the Joanna Gaines of brand design," and I've had more than a few call me a dream maker, a game changer, and a design wizard (my Harry Potter-loving heart didn't hate that one, let me tell you!). At the end of the day, I'm a big-hearted creative who will get teary-eyed as you share the heart behind your business; who will lose sleep over the perfect font pairings and color selections to bring your brand to life visually; and who will work tirelessly to empower, encourage, and equip you to share your work with the world intentionally. 

hi friend!

meet bonnie