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Actionable strategy and encouragement for creative entrepreneurs

to build a brand that's as purposeful as it is profitable

“Create from a place of truth.” Our 2017 theme was born out of dozens of conversations with creative entrepreneurs just like you who are struggling how to bring to life the kind of purpose-filled, passion-fueled work they long to do. More than learning how to take their business idea and make it a reality, these […]

create from a place of truth | introducing the April 2017 Illume Retreat theme + a free webinar!

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So maybe it’s a little too early to bust out the bubbly, but you can bet I’m over here with my coffee mug raised high as I celebrate the relaunch of the Illume Retreat website! On top of that, our site has relaunched with the full details for our 2017 retreat. Over the past few […]

We're live! Sharing all the juicy details for the April 2017 Illume Retreat in beautiful Waco, Texas over at b is for bonnie design | photo by Love, the Nelsons | learn more about this all-inclusive, luxury creative retreat at www.illumeretreat.com

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“The bright Texas sun filters through the trees overhead, bathing the outdoor courtyard where I’m standing in light. Nestled in the Texas Hill Country right outside of Austin, I’m surrounded by a handful of women – some new friends and some old – all with eyes sparkling with excitement, anticipation and promise. As we exchange […]

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My name is Bonnie – I’m a brand designer, strategist, and writer which all adds up to one eclectic conglomeration of qualities that enables me to serve you well! Past clients have dubbed me "the Joanna Gaines of brand design," and I've had more than a few call me a dream maker, a game changer, and a design wizard (my Harry Potter-loving heart didn't hate that one, let me tell you!). At the end of the day, I'm a big-hearted creative who will get teary-eyed as you share the heart behind your business; who will lose sleep over the perfect font pairings and color selections to bring your brand to life visually; and who will work tirelessly to empower, encourage, and equip you to share your work with the world intentionally. 

hi friend!

meet bonnie