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Actionable strategy and encouragement for creative entrepreneurs

to build a brand that's as purposeful as it is profitable

After all the excited nerves, joyful anticipation, and celebration of Day One, we dove straight into Day Two of the Illume Retreat with purpose and verve. This retreat experience is designed for creatives who are ready to build businesses that operate from a clear place of purpose, refining the very core of their work so […]

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I can’t believe it was just last month that I was surrounded by 13 incredible, like-minded women as we dove into our 2017 Illume Retreat! Not only was this year’s retreat special because of the women we welcomed into our curriculum, but this was the first year that I brought the retreat to my hometown […]

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It’s finally here, sweet friend! After months of planning, secret-keeping (which I’m horrible at!), and pouring out my heart, I’m thrilled to officially open registration to the public. Our Illume Retreat approach centers around the desire to encourage and prepare you to do business well. For us, it’s not about teaching you the latest marketing ploy or […]

Join us at the all-inclusive Illume Retreat in Waco, Texas from April 24-27, 2017! | photo by Love, the Nelsons | macrame weaving by Steady Hand Creative

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My name is Bonnie – I’m a brand designer, strategist, and writer which all adds up to one eclectic conglomeration of qualities that enables me to serve you well! Past clients have dubbed me "the Joanna Gaines of brand design," and I've had more than a few call me a dream maker, a game changer, and a design wizard (my Harry Potter-loving heart didn't hate that one, let me tell you!). At the end of the day, I'm a big-hearted creative who will get teary-eyed as you share the heart behind your business; who will lose sleep over the perfect font pairings and color selections to bring your brand to life visually; and who will work tirelessly to empower, encourage, and equip you to share your work with the world intentionally. 

hi friend!

meet bonnie