You have a strong product line and beautiful photographs to match, but your customers still aren’t buying. What’s a shop gal to do? There’s a good chance that your product description may be partially to blame. It’s all too easy to write descriptions for our listings that are either overly informative, uninformative, or are just […]

Last week we kicked off the Shop Talk series by delving into what it looks like to create a strong product line, but a solid collection will only take you so far without professional images and cohesive product descriptions! In our visual age, perhaps one of the best things you can do for your shop, […]

Happy Wednesday, friend! I’m so glad you’re here and hope you’ll be joining me for a new regular around these parts – the Shop Talk series written specifically with the online retail owner in mind. Over the next few weeks, we’ll be delving into topics like wholesale accounts, streamlining shipping practices, product photography and more. […]