Welcome to this week’s episode of the Brand Strategy Podcast where we are diving into all things pivoting in your business. We’re talking about what pivoting means, what it looks like and my four favorite ways to prepare your brand for a big pivot.
Inside my 6-month mastermind program, the Heartfelt Brand Society, the topic of “pivoting” is a big thing we all seem to have in common. So with that, I wanted to dive deeper into what pivoting your brand actually looks like.
My four favorite ways to prep your brand for a pivot
2:00 – Pivoting: the change of direction within your business.
I mean, that makes sense right? Because as entrepreneurs the longer we are in business, the more we become aware of what we like to do, what we are good at, and so on.
2:40 – Sometimes that means that what you started doing isn’t what you want to be doing in the long run.
As entrepreneurs we have the opportunity to build the types of businesses that we want to run and love. So it’s up to us to decide what we move forward with and what we don’t.
#1 – PERMISSION
3:40 – My first way to prep your brand for a pivot is to give yourself the permission to go through this change.
I know, this sounds simple, but you wouldn’t believe how many creatives I’ve spoken to that deep down in their hearts have this dream for growth, but they don’t believe they can do it because someone else in the industry is doing it already and they don’t feel like they have permission to do it too.
5:00 – I think one of the most common ways we unintentionally kill our own dreams is when we don’t give ourselves the permission to chase after them in the first place.
So here is your permission slip to go through the pivot. Go after this change. Chase after this bright, brilliant, shiny new thing that excites you.
#2 – HEART CENTERED
6:18 – My second favorite way to prepare your brand and business for this change is to build a brand that is centered on the heart of your work.
Oh this is a good one. In this episode I dive into why boxing yourself into one specific product or client unintentionally leaves you with no room to grow. If you want to serve maybe a slightly different audience or offer a different service, then your brand needs to reflect that.
7:50 – It actually all comes back to the “why” behind your work.
Using the media player above listen in to my solution on how to build a brand that is centered more on the heart of your work in order to pivot in the long run.
#3 – EDUCATE
9:10 – The third way to prep your brand for a pivot is to educate your audience about the intention behind your pivot.
You have to give your audience an idea of why these changes are even taking place. Share your excitement for the future of your brand and how this will impact their lives. By doing this, they can give you grace through these pivots.
When you educate them with what changes are coming and why, you are allowing your audience to step alongside your business journey and share in on this excitement of growth too.
#4 – LONG RUN THINKING
11:25 – The fourth way to set up for an intentional brand is to think about where you’re going.
One big mistake I’ve seen often is when creatives pivot their business, but they don’t really think long-term about where they are going after that pivot.
For example, say you are a photographer and you pivot from photographer to educator for photographers. And you think: okay when I get to that point and launch my course or introduce my mentoring sessions, I will have arrived. And it will be beautiful and there will be confetti! I mean friend, that sounds awesome, but I’m positive there has to be more vision on your part then what’s just in front of you.
It’s important for you to understand where you’re going in the long run as a part of this pivot and how a pivot can help you get there.
In this episode we talk about why lookin at the next three, four or five steps are just as important as this big bold pivot you want to make.
Choose the best path to get you where you want to go in the long run.
13:20 – There you have it. Remember, look first where you want to go before you pivot, identify where you want to end up, decide what that final result should be at the end of it all, and then reverse engineer the steps you need to take in order to get you there.
If you are walking through a season of transition and you are ready for your brand and business to speak to this season of growth, then I think we should chat. Through my custom 1:1 Branding services I partner with creatives just like you to craft elevated brands that reflect the heart of your life’s work.
I’m currently accepting new clients for 2019 and I’d love to chat with you about working together in that way.
If you think your visuals aren’t where you need the most help and instead need support in your strategy, marketing approach and long-term goals, then I’d encourage you to look into my six-month group coaching and mastermind experience, the Heartfelt Brand Society.
Through a really intentional setting I’m truly able to pour into every single creative inside this program. So if you are thinking about a pivot or you are in the middle of a big season of growth, then I’d love to walk alongside through this journey.
Like I said earlier, you have everything you need to chase after these big bright dreams of yours, but if you can navigate that journey with more confidence by walking alongside someone who can help you get where you want to go, then I’d absolutely love to be the one to walk alongside you.
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Thank you for all your support and encouragement as together we pursue building brands with purpose and intention.