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Actionable strategy and encouragement for creative entrepreneurs

to build a brand that's as purposeful as it is profitable

Sweet friends, it is one of my greatest honors to invite a handful of women to my home studio in beautiful Waco, TX every year as part of the Illume Retreat. If you’re new around these parts, the Illume Retreat is my entire heart spread out in a retreat form. It is an intimately restful […]

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If you’ve been along for Day One and Day Two of the 2018 Illume Retreat recaps, then I hope you’ve enjoyed walking through this experience with me. I’m so grateful to be able to relive this incredible time through retreat photos (thanks to our official photographer, Shalyn Nelson of Love, the Nelsons Photography) and think back to each breakthrough […]

The Illume Retreat is about creating from a place of truth. Day Three is bittersweet as we prepare our attendees for life after Illume. This intimate experience is three days of pouring so deeply into each other and building community. On our final day, we gather around the table and equip each attendee with the action steps they need to take home to chase after the dreams they so clearly defined. Will you join us in 2019? | b is for bonnie design #waco #illumeretreat #creatives

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Sweet friends, it truly is such a joy for me to go through all of the beautiful Illume Retreat photos thanks to my girl, Shalyn Nelson of Love, the Nelsons Photography, and recap with you the incredible memories we made, breakthroughs we witnessed and the true community we built over the three days here in my […]

The Illume Retreat is about creating from a place of truth and building a business that allows you to do the work you love all while making a living. On Day Two at Illume we create actionable steps of what that place of truth could look like through strong copywriting and branding. And we find the true meaning of community as we gather around the table. Join me as I share the full details of the 2018 Illume Retreat Day 2 experience! #copywriting #branding #illumeretreat #wacotx

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My name is Bonnie – I’m a brand designer, strategist, and writer which all adds up to one eclectic conglomeration of qualities that enables me to serve you well! Past clients have dubbed me "the Joanna Gaines of brand design," and I've had more than a few call me a dream maker, a game changer, and a design wizard (my Harry Potter-loving heart didn't hate that one, let me tell you!). At the end of the day, I'm a big-hearted creative who will get teary-eyed as you share the heart behind your business; who will lose sleep over the perfect font pairings and color selections to bring your brand to life visually; and who will work tirelessly to empower, encourage, and equip you to share your work with the world intentionally. 

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meet bonnie